http//www.rhinoplastyspecialist.com http//www.spaldingplasticsurg ery.com Join Orit as she describes her experience having a primary rhinoplasty performed by Dr. Paul Nassif of Beverly Hill. Dr. Nassif uses his skill as an artist and a surgeon to shape the nose to fit the face, rather than make it appear artificial. Patients marvel at how Dr. Nassif is able to create a nose that is both functional and aesthetically pleasing. In addition to his work with revision work, Dr. Nassif also specializes in rhinoplasty for ethnic noses, ensuring tailored results that look proportional to an individual’s ethnic and racial features. The term rhinoplasty means nose molding or nose forming. It refers to a procedure in plastic surgery in which the structure of the nose is changed. The change can be made by adding or removing bone or cartilage, grafting tissue from another part of the body, or implanting synthetic material to alter the shape of the nose. Rhinoplasty is most often performed for cosmetic reasons. A nose that is too large, crooked, misshapen, malformed at birth, or deformed by an injury can be given a more pleasing appearance. If breathing is impaired due to the form of the nose or to an injury, it can often be improved with rhinoplasty. The external nose is composed of a series of interrelated parts that include the skin, the bony pyramid, cartilage, and the tip of the nose, which is composed of cartilage and skin. The strip of skin separating the nostrils is called the columella. Surgical approaches to nasal reconstruction are varied. Internal rhinoplasty involves making all incisions from inside the nasal cavity. The external, or open, technique involves a skin incision across the base of the nasal columella. An external incision allows the surgeon to expose the bone and cartilage more fully and is most often used for complicated procedures. During surgery, the surgeon will separate the skin from the bone and cartilage support. The framework of the nose is then reshaped in the desired form. Shape can be altered by removing or adding bone, cartilage, or skin. The remaining skin is then replaced over the new framework. If the procedure requires adding to the structure of the nose, the donated bone, cartilage, or skin can come from another location on the patients body or from a synthetic source. When the operation is completed, the surgeon will apply a splint to help the bones maintain their new shape. The nose may also be packed, or stuffed with a dressing, to help stabilize the septum. When a local anesthetic is used, light sedation is usually given first, after which the operative area is numbed. It will remain insensitive to pain for the length of the surgery. A general anesthetic is used for lengthy or complex procedures, or if the doctor and patient agree that it is the best option. http//www.rhinoplastyspecialist.com http//www.spaldingplastic surgery.com 120 S. Spalding Drive Suite 315 Beverly Hills, CA 90212 (310)-275-2467 Video Produced by Binary Pulse Technology Marketing http//www.binarypulse.com http//www.binarypulse.com/mu ltimedia